Direct Marketing Manager (all genders)

Jobbeschreibung

München, Bayern, Deutschland
zooplus Services Ltd
21.04.2024
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Direct Marketing Manager Scandinavia (all genders)
  • Full-time
  • More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

    Join our Nordics Team and take over the responsibility for the sales retention in our Danish, Finnish and Norwegian market as our new Direct Marketing Manager Scandinavia (all genders).
    In close cooperation with internal stakeholders (such as our Campaign, Co-Marketing or Vendor Management team) you will drive our success in the Nordics markets.

    • Local planning, implementation, and evaluation of newsletters in cooperation with campaign team
    • Monitoring of relevant metrics to ensure increased incoming traffic volumes, sales growth, and customer retention in line with the company strategy and priorities
    • Implementation of centrally planned newsletters
    • Management and development of manual and automated newsletters
    • Implementation of supplier financed activities incl. own brands activities
    • Continuous learning and development of direct marketing activities through A/B tests and knowledge sharing
    • Ongoing optimization of automated newsletters incl. feedback to central departments concerning central concepts
    • Applying customer segmentation for targeted activities
    • Push notification set-up and evaluation
    • Execution, evaluation, optimization of local print campaigns incl. customer segmentation and coordination with print house / postal service
      • Excellent knowledge of Danish and English
      • First experience in Direct Marketing, preferably in e-commerce
      • Very good communication skills, self-organization and the ability to prioritize tasks
      • A strong quality consciousness, clear focus on results and implementation skills
      • Hands-on and 'getting things done' mentality
      • With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

        Our benefits:
        20% discount in our zooplus shop
        Internal and external training
        Team events
        ️ 28 vacation days and days off on 24th and 31st of December
        ️ Corporate rates at a local gym chain (Body & Soul)
        Company mobile phone for work and personal use

        zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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