7 Jobs für Kundenbindung in Deutschland
Marketing Analyst mit Fokus auf Kundenbindung
Vor 22 Tagen gepostet
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Arbeitsbeschreibung
Our client, a leading retail chain, is seeking a data-driven Marketing Analyst to join their team in Düsseldorf . This role is focused on understanding customer behavior, enhancing customer loyalty, and optimizing marketing campaigns for maximum impact on customer retention. You will be responsible for analyzing marketing data, identifying trends, and providing actionable insights to guide marketing strategies and improve customer lifetime value. This hybrid role offers the opportunity to work collaboratively in our modern office space while also enjoying remote flexibility. The ideal candidate possesses strong analytical skills, a deep understanding of customer analytics, and the ability to translate complex data into clear recommendations. You will work closely with the marketing, sales, and customer service teams to drive initiatives that foster deeper customer relationships. Our client values data-informed decision-making and offers a challenging yet rewarding career path in a dynamic retail environment. Your insights will directly influence customer engagement strategies.
Key Responsibilities- Analyze customer data from various sources (e.g., CRM, sales, website, loyalty programs) to understand purchasing patterns and preferences.
- Develop and track key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value.
- Identify opportunities to improve customer loyalty and engagement through targeted marketing initiatives.
- Segment customer base for personalized marketing campaigns and analyze their effectiveness.
- Conduct A/B testing on marketing campaigns, promotions, and website elements to optimize for customer response.
- Prepare regular reports and presentations on marketing performance and customer insights for management.
- Collaborate with marketing teams to design and implement data-driven strategies for customer retention.
- Monitor market trends and competitor activities related to customer loyalty.
- Utilize data visualization tools to present findings in a clear and actionable format.
- Provide recommendations for optimizing marketing spend and resource allocation based on analytical findings.
- Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
- 2-4 years of experience in marketing analytics, customer analytics, or a related quantitative role.
- Proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python).
- Experience with data visualization tools like Tableau, Power BI, or similar.
- Strong understanding of marketing principles, customer segmentation, and loyalty programs.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data findings clearly and concisely to non-technical audiences.
- Experience with CRM systems is a plus.
- Detail-oriented with strong organizational skills.
- German language fluency is required; English proficiency is beneficial.
- Experience in the retail industry is highly desirable.
- Competitive salary and potential for annual bonus.
- Comprehensive health benefits and retirement plan.
- Hybrid work arrangement for a balanced work-life integration.
- Opportunities for professional development and advanced training in analytics.
- Access to powerful data analysis and visualization tools.
- A collaborative and dynamic team environment in Düsseldorf .
- Generous employee discount on company products.
- Paid time off and public holidays.
- Career growth opportunities within a leading retail organization.
- Regular company events and team-building activities.
Passt dieser Job oder ist er ein Fehlschlag?
Experte für CRM-Kampagnen & Kundenbindung (m/w/d)
Vor 2 Tagen gepostet
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Arbeitsbeschreibung
Unternehmensbeschreibung
Als Digital-Versorger der Regionen nutzen wir Chancen, beweisen Tatkraft, übernehmen Verantwortung, arbeiten auf Augenhöhe. Mit über 1.900 Kolleginnen und Kollegen, den Kommunen, der Wirtschaft, der Gesellschaft. Du mit uns für mehr Gemeinschaft. Ganz nach unserem Motto: Gemeinsam Großes gestalten.
Campaign Manager CRM und Loyalty (w/m/d)
Stellenbeschreibung
- Steuerung von CRM- und Loyalty-Kampagnen: Prevention- und Retention-Maßnahmen verantwortest du ganzheitlich zur Stärkung der Kundenbindung und relevanter KPIs.
- Entwicklung datenbasierter Kampagnen: Analysen nutzt du zur Ableitung kommerzieller Maßnahmen und berücksichtigst Effekte wie ARPU und Revenue Churn.
- Sicherstellung der Zielerreichung: Kampagnen steuerst du kanalübergreifend und stellst die Umsetzung über alle Vertriebskanäle sicher.
- Schnittstellenmanagement: Die Zusammenarbeit mit Produktmarketing, Customer Care, Telemarketing, Data Analytics, Digital, Finance, IT und Legal koordinierst du zielgerichtet.
- Zielgruppenverständnis und Performance-Steigerung: Kundenbedürfnisse analysierst du und setzt Impulse zur Optimierung der Sales Performance.
- Verantwortung für End-to-End-Prozesse: Vermarktung und Buchung von Kampagnen steuerst du vollständig und definierst die notwendigen IT-Anforderungen.
- Management-Kommunikation: Inhalte bereitest du adressatengerecht auf und überzeugst in der Abstimmung bis auf Geschäftsführungsebene.
Qualifikationen
- Abgeschlossenes Studium in Betriebswirtschaftslehre, Wirtschaftsinformatik, Wirtschaftsingenieurwesen oder einem vergleichbaren Fachgebiet
- Mehrjährige Berufserfahrung im Customer Base Management oder in angrenzenden Marketing-Bereichen, idealerweise in der Telekommunikationsbranche
- Erfahrung in der Entwicklung und Steuerung von CRM- oder Loyalty-Kampagnen sowie in datengetriebenen Vertriebs- oder Marketingansätzen
- Fundierte Kenntnisse in der Erstellung kommerzieller Analysen und der Entwicklung von Business Cases
- Routine im Management bereichsübergreifender Schnittstellen und in der Steuerung komplexer Abstimmungen
- Sicherer Umgang mit MS Office, insbesondere Excel und PowerPoint
- Vorantreiber mit analytischer Herangehensweise und hoher Umsetzungsstärke
- Sehr gute Deutsch- und gute Englischkenntnisse
Unsere Benefits:
Unser Portfolio ist auf deine Bedürfnisse zugeschnitten. Ob für den Job, deine Absicherung und Vorsorge oder für die Freizeit. Wir haben ein breites Angebot an Nebenleistungen zu bieten!
Von diesen und weiteren Benefits profitierst du:
- Flexible Arbeitsmöglichkeiten
- 30 Tage Urlaub und zusätzlich am 24.12. und 31.12. frei
- Home-Office Ausstattung inklusive ergonomischer Büromöbel
- Eigene Akademie mit stetig wachsendem Schulungsangebot
- Betriebliche Altersvorsorge und weltweite 24/7 Unfallversicherung
- Mitarbeiterrabatte und Corporate Benefits Angebote
- UND: Dein flexibler Benefit (ÖPNV-Zuschuss, JobRad, Wellhub, Kita-Zuschuss, oder betriebliche Krankenversicherung) inklusive Arbeitgeberzuschuss
Zusätzliche Informationen
Neugierig geworden? Dann bewirb dich jetzt online - das geht einfach und schnell.
Bewerbungen per Email oder Post können wir leider nicht bearbeiten.
Noch Fragen? Dann melde dich gerne bei:
Lisa Sperzel
HR Talent Acquisition Partner
#LI-LMS
Wir freuen uns auf deine Bewerbung!
Passt dieser Job oder ist er ein Fehlschlag?
Remote Sales Specialist für B2B-Kundenbindung
Vor 9 Tagen gepostet
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Arbeitsbeschreibung
Our client is a rapidly growing technology company looking for a dedicated Remote Sales Specialist to focus on building and strengthening relationships with our B2B clients. This position is fully remote, offering you the flexibility to work from anywhere in Germany. You will be instrumental in ensuring customer satisfaction, identifying upsell and cross-sell opportunities, and acting as the primary point of contact for assigned accounts. The ideal candidate possesses excellent communication skills, a proactive approach to problem-solving, and a passion for delivering exceptional customer experiences. If you thrive in a remote-first environment and are passionate about sales and customer success, this role in Dresden is perfect for you.
Key Responsibilities- Manage a portfolio of B2B client accounts, ensuring high levels of satisfaction and retention.
- Proactively engage with clients to understand their evolving needs and identify opportunities for growth.
- Conduct regular check-ins and business reviews with clients via video conferencing and phone.
- Develop and present proposals for additional services or product upgrades.
- Collaborate closely with internal teams (support, product, sales) to ensure seamless client experience.
- Address client inquiries and resolve issues promptly and effectively.
- Track client interactions and account status within the CRM system.
- Contribute to the development of best practices for remote client management.
- Proven experience in account management, customer success, or a sales-related role, preferably in a B2B environment.
- Excellent verbal and written communication skills in German.
- Strong ability to build rapport and trust with clients remotely.
- Proficiency with CRM software and virtual collaboration tools (e.g., Zoom, Teams).
- Self-motivated and able to manage time effectively in a remote setting.
- A keen understanding of sales principles and customer relationship management.
- Experience in the technology or SaaS industry is a plus.
- Ability to work independently and contribute to a remote team culture.
- Competitive salary and performance-based bonuses.
- Fully remote work arrangement, offering maximum flexibility.
- Opportunities for continuous learning and professional development.
- Contribution to a dynamic and innovative company culture.
- Access to modern remote work tools and technologies.
- A supportive and collaborative remote team.
- Potential for career advancement within a growing organization.
Passt dieser Job oder ist er ein Fehlschlag?
CRM Marketing Manager (m/w/d) mit Fokus auf Kundenbindung
Vor 9 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
Key Responsibilities
- Develop and implement a comprehensive CRM strategy to enhance customer loyalty, retention, and lifetime value.
- Analyze customer data to identify trends, segment audiences, and develop targeted marketing campaigns.
- Manage and optimize the company's CRM platform, ensuring data accuracy and integrity.
- Design and execute personalized email marketing campaigns based on customer behavior and segmentation.
- Develop and manage loyalty programs and other initiatives to reward and retain existing customers.
- Oversee customer lifecycle marketing, from acquisition to retention and reactivation.
- Collaborate with marketing, sales, and product teams to ensure a consistent customer experience across all touchpoints.
- Measure and report on the effectiveness of CRM initiatives, including customer retention rates, churn rates, and ROI.
- Stay updated on CRM best practices, technologies, and industry trends.
- Work with IT to ensure the CRM system is effectively integrated with other marketing and sales tools.
- Proven experience as a CRM Marketing Manager or similar role, with a strong track record in customer loyalty and retention.
- In-depth knowledge of CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing automation platforms.
- Strong analytical skills with the ability to interpret complex customer data and derive actionable insights.
- Experience in developing and executing targeted email marketing campaigns and loyalty programs.
- Excellent understanding of customer segmentation and customer lifecycle management.
- Proficiency in using data analysis tools and reporting.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Passion for customer-centric marketing and driving measurable business results.
- Competitive salary and potential for performance-based bonuses.
- Opportunity to work with a leading retail brand in Dortmund .
- Professional development and training opportunities.
- Supportive and collaborative team environment.
- Comprehensive health and retirement benefits.
- Generous employee discount on products.
- Paid time off and holidays.
- Career advancement opportunities within the company.
- Modern office facilities.
- Regular team building events.
Passt dieser Job oder ist er ein Fehlschlag?